Course Information

Overview

Previously text-based email was the most common way to communicate, but now with the HTML email you can now create and send a message that is much more visually attractive. When the message is designed and built correctly it will motivate the reader to enjoy and respond to the content. HTML emails are often sent as a valuable part of email marketing campaigns.

Objectives

This course uses two industry leading tools, Dreamweaver CS4 for the HTML, CSS (Cascading Style Sheets) and layout and Photoshop CS4 for the creation of optimized graphics and images. The collaboration of these two programs will enable you to design and create professional HTML emails.

  • How to quickly and easily design and build an effective HTML email.
  • Learn the specific display requirements for webmail and email clients.
  • Understand the various distribution options.

Target Student

Graphic/Web designers, or people transitioning into an online marketing or website related job. At the end of the course delegates will have created and built a professional working HTML email.

Prerequisites

This course is aimed at students with little or no experience of HTML, CSS, Dreamweaver or Photoshop.

Outline

  • The bigger picture – webmail and email clients
  • Examples of HTML emails and e-shots
  • Enabling your HTML email to be displayed correctly
  • Building a user friendly HTML email
  • Distribution of HTML emails
  • Introducing Dreamweaver CS3
  • Learning the interface
  • Dreamweaver Photoshop workflow
  • Introducing Photoshop CS4
  • Learning the interface
  • Photoshop Dreamweaver workflow
  • Understanding HTML code
  • Viewing examples of HTML code
  • Specific HTML email requirements
  • Basic HTML exercises
  • The research process - understanding your readers
  • The design process – effective layout
  • HTML email best practices
  • Email marketing tips
  • Create a new basic HTML page
  • Add and format text content
  • Insert graphics and images
  • Test and preview the page
  • Overview of tables
  • Designing a page layout with tables
  • Creating table structures
  • Modifying and nesting tables
  • Formatting text, images and data in tables
  • Understanding links
  • Creating links
  • Creating email links
  • Overview of web-based image creation
  • Sourcing, editing and optimizing images
  • Creating and manipulating graphics
  • Creating hotspot links
  • Creating image spacers
  • Testing your HTML email
  • Uploading your HTML and images
  • Options – Email service providers
  • Plain-text alternative version
  • Creating a mailing list
  • Managing subscribers
  • Scheduling and when to send
  • Tracking, click-through’s, bounces and reports
  • Anti-spam techniques
Dates and Prices

There are currently no public dates for this course. This course can be run as a private course either at one of our training centers or at your offices. To get pricing for this use our quote wizard to generate a customised quote or call us on 0118 324 3000 to discuss your requirements.

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2 Days

Testimonials

  • Noel was an excellent tutor. He did check all of the group was able to keep up and if there were any problems or questions of the attendants, he was always willing to help.

    Marianne Seager-Wincanton
  • This was a really good training, nicely paced, very useful and well presented. Thank you, Stuart!

    Joris Latinne-Oracle