Course Information

Objectives & Expected Outcomes

Be more effective in their use of LinkedIn to better support the company’s identity on LinkedIn. Understand and know how to utilise the potential for connecting with existing and prospective clients. Unlock the Corporate Marketing Opportunities on LinkedIn Follow corporate guidelines to maximise consistency.


To have a basic computing knowledge. Personal accounts on some social networking sites (including but not essentially LinkedIn) will be beneficial for experience. Access to administer company page (if existing) may also be beneficial.


  • What is LinkedIn?
  • More than an online CV?
  • Your Profile vs. Your Company Profile
  • Understanding the context of LinkedIn
  • Premium vs. Freemium
  • Inbox
  • Notifications
  • News & Polls
  • Completing your Profile
  • Bio
  • Sharing Contact Info |
  • LinkedIn url
  • Activity
  • Your Summary
  • Experience
  • Skills & Expertise
  • Endorsements
  • Education and Additional Information
  • Optimising your Profile
  • Managing Recommendations
  • Giving Recommendations
  • Asking for Recommendations
  • Recommendations vs. Endorsements
  • Degrees of Connections
  • Filtering Connections
  • Adding Connections
  • Importing Contacts
  • Profile Organiser
  • Introductions
  • Finding the right connections
  • Building Client Base
  • Understanding how to protect your Client Lists
  • Creating a Groups
  • Using Groups
  • Targeting Groups
  • Influencers
  • Following from Groups
  • How users Find Jobs
  • Posting Jobs
  • Finding Talent
  • Talent Solutions
  • Creating your Company Page
  • Key Features
  • Differences between Company and Personal Profiles
  • Products & Services
  • Insights
  • Employees
  • Updates
  • Interacting efficiently with your Company Page
Dates and Prices

There are currently no public dates for this course. This course can be run as a private course either at one of our training centers or at your offices. To get pricing for this use our quote wizard to generate a customised quote or call us on 0118 324 3000 to discuss your requirements.

1 Day


  • Noel was an excellent tutor. He did check all of the group was able to keep up and if there were any problems or questions of the attendants, he was always willing to help.

    Marianne Seager-Wincanton
  • This was a really good training, nicely paced, very useful and well presented. Thank you, Stuart!

    Joris Latinne-Oracle